Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its structure allows for further functionalization through cross-coupling reactions, making it valuable in the development of active pharmaceutical ingredients (APIs). The bromine substituent enables palladium-catalyzed reactions such as Suzuki or Heck couplings, facilitating the construction of complex aromatic systems. Also employed in the synthesis of fragrances and specialty esters due to its phenylpropanoate backbone.