Used as a flavoring agent in food products, particularly in grape-flavored items like candies, soft drinks, and chewing gum due to its characteristic fruity aroma. Also employed in perfumery for its pleasant orange-like scent, especially in floral fragrances. Commonly found in sunscreens and cosmetics as a UV absorber to protect products from light degradation. Utilized in agrochemical formulations as a bird repellent, effectively deterring birds from damaging crops without causing harm. Frequently added to tobacco products to enhance aroma and improve sensory characteristics, including reducing smoke irritation. Additionally, used as an intermediate in laboratory synthesis of other compounds, such as fluorescent agents or pharmaceuticals.