Used primarily as a fragrance ingredient in perfumes, cosmetics, and scented consumer products due to its pleasant, sweet, floral, and balsamic odor. It contributes to the creation of complex floral notes, especially in lilac, hyacinth, and rose accords. Also found in some flavoring formulations for food products where a subtle aromatic profile is desired. Its vinyl and acetate groups allow for moderate volatility, making it useful as a middle-note in fragrance blends. Occasionally used in specialty polymers or resins where aromatic vinyl compounds are needed for copolymerization.