Used as a fragrance ingredient in perfumery and cosmetics due to its floral, fruity, or citrus-like aroma profile. It is commonly employed to enhance scent compositions in soaps, detergents, lotions, and fine fragrances. Its conjugated triene ester structure contributes to both volatility and stability, making it suitable for top to middle notes in fragrance formulations. Also found in some flavoring applications where a natural-identical compound is required, though use in flavors is limited and subject to regulatory approval.