Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Its α,β-unsaturated ester structure makes it suitable for Michael addition reactions and other conjugate additions, enabling the construction of complex molecules. Commonly employed in the development of bioactive compounds, including potential drug candidates with cardiovascular or anti-inflammatory activity. Also utilized in fragrance synthesis due to its aromatic character and ability to undergo transformations that yield odor-active molecules. Serves as a building block in the preparation of liquid crystals and functional materials where extended conjugation and polarity are required.