Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its α,β-unsaturated ester structure makes it suitable for Michael addition reactions and other conjugate additions, enabling the construction of complex carbon skeletons. Commonly employed in the development of fragrances and flavoring agents due to its aromatic and ester characteristics. Also utilized in research settings for synthesizing analogs of biologically active molecules, including anti-inflammatory and central nervous system agents.