Used as a flavoring agent in food and beverages to impart a creamy, sweet, vanilla-like aroma with fruity nuances. Commonly found in dairy products, confectionery, and baked goods for enhancing flavor profiles. Also utilized in perfumery to add warm, balsamic, and slightly fruity notes to fragrances. Its ester structure contributes to a smoother and more persistent scent compared to simpler vanillin derivatives, making it valuable in both fine fragrances and functional products like soaps and cosmetics.