Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. Its ester and ketone functional groups allow for diverse chemical transformations, making it valuable in constructing complex molecules. Commonly employed in the development of active pharmaceutical ingredients (APIs) where aromatic ester derivatives are required. Also utilized in the synthesis of fragrances and flavoring agents due to its aromatic character and reactivity. Suitable for use in research settings for designing novel compounds with potential biological activity.