Used in the flavor and fragrance industries to impart fruity, grape-like, and floral notes (such as orange blossom or tropical flowers) in perfumes, soaps, and cosmetics. It adds depth and warmth to fragrance blends and acts as a synergist, enhancing other aromatic components. Commonly found in artificial grape flavorings for foods, beverages, candies, chewing gum, and certain alcoholic drinks.

Also used in the tobacco industry to add pleasant aroma and reduce smoke irritation.

Serves as an intermediate in the synthesis of other chemicals requiring a benzene structure with amino and ester groups in research and development processes.

Additionally, acts as a bird repellent in agricultural settings due to its distinctive odor, helping protect crops without harming wildlife.