Used as a flavoring agent in food and beverages to impart a sweet, vanilla-like aroma with fruity nuances. Commonly found in dairy products, confectionery, and baked goods for flavor enhancement. Also utilized in perfumery for its warm, balsamic scent, adding depth to fragrance compositions. Employed in the formulation of artificial vanilla flavors where a more complex profile than plain vanillin is desired. Shows potential in pharmaceuticals as a masking agent for bitter tastes due to its pleasant sensory characteristics.