Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of active ingredients requiring substituted benzoate structures. Its hydroxyl and ester functional groups allow for further chemical modifications, making it valuable in creating complex organic molecules. Also employed in the fragrance industry due to its aromatic characteristics, contributing to the formulation of perfumes and flavoring agents. Its methyl and hydroxyl substitutions enhance stability and reactivity selectivity in synthetic pathways.