Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of herbicides and fungicides. The bromo, cyano, methoxy, and acetate functional groups enable selective transformations in organic reactions, such as converting the cyano group to carboxylic acid or amide, making it valuable in fine chemical manufacturing. Also employed in research for constructing complex aromatic compounds, including phenol derivatives, due to its reactivity and stability under controlled conditions.