Used in pharmaceutical research as a bioactive scaffold due to its structural similarity to natural phenolic compounds. Shows potential as an antioxidant and anti-inflammatory agent. Investigated for its role in enzyme inhibition, particularly in pathways related to oxidative stress, cellular inflammation, and cancer cell proliferation (e.g., breast and colorectal cancers). Also explored in the development of neuroprotective agents owing to its ability to cross biological membranes and interact with cellular targets. Its α,β-unsaturated carbonyl system enables Michael addition reactions, making it useful in designing covalent inhibitors. Potential applications extend to health care products or cosmetics.