This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex molecules. It plays a significant role in the development of pharmaceuticals, particularly in the synthesis of compounds with potential therapeutic properties. Its structure, featuring both a methoxyphenyl group and a conjugated carbonyl system, makes it suitable for use in reactions like Michael additions, which are crucial in constructing carbon-carbon bonds. Additionally, it can be employed in the synthesis of fine chemicals and agrochemicals, contributing to the creation of products with specific biological activities. Its versatility in chemical reactions makes it valuable in research and industrial applications.