Used as an intermediate in organic synthesis, particularly in the development of pharmaceuticals and agrochemicals. Its α,β-unsaturated ketone structure allows for Michael addition reactions, making it valuable in constructing complex molecules. The bromine substituent enables further functionalization through cross-coupling reactions such as Suzuki or Heck couplings. Commonly employed in the preparation of pyridine-based bioactive compounds, including kinase inhibitors and other therapeutic agents. Also utilized in materials science for building conjugated systems in organic electronics.