Used as a key intermediate in the synthesis of pharmaceutical compounds, particularly in the development of anti-inflammatory and antimicrobial agents. Its α,β-unsaturated carbonyl structure allows it to participate in Michael addition reactions, making it valuable in constructing complex organic molecules. Also employed in the preparation of chalcone derivatives, which are studied for their biological activities including anticancer and antioxidant properties. Commonly utilized in research settings for designing new heterocyclic compounds through cyclization reactions.