Used as a key intermediate in the synthesis of heterocyclic compounds, particularly in the preparation of pyrrole and pyridine derivatives. Its α,β-unsaturated carbonyl structure with an electron-donating dimethylamino group makes it highly reactive in Michael addition and cyclocondensation reactions. Commonly employed in pharmaceutical and agrochemical research for building complex molecular frameworks. Also utilized in the development of dyes and functional materials due to its conjugated system and ease of derivatization.