Used in skincare for its moisturizing and anti-aging properties, helping to improve skin elasticity and reduce dryness. It is also effective for treating dry or irritated skin conditions such as eczema or dermatitis, thanks to its high antioxidant and vitamin E content, as well as fatty acids. Commonly found in facial creams, serums, and body lotions.

Additionally, used in haircare products to strengthen hair, add shine, and reduce frizz. Frequently applied as a natural remedy for dry scalp and split ends, helping to restore damaged hair from heat or chemicals and reduce tangling.

Used in cosmetics like makeup removers and lip balms for its gentle, nourishing effects.

In culinary applications, particularly in Morocco, argan oil is drizzled over salads or used in traditional dishes, offering a unique flavor and believed benefits for heart health and digestion.