This compound is primarily utilized in organic synthesis as a versatile intermediate for the preparation of more complex molecules. Its structure, featuring a bromine atom and a ketone group, makes it a valuable building block in the development of pharmaceuticals, particularly in the synthesis of compounds with potential biological activity. It is also employed in the creation of agrochemicals, where its reactivity allows for the introduction of various functional groups. Additionally, it serves as a precursor in the synthesis of dyes and pigments, contributing to the development of colorants with specific properties.