Used in organic synthesis as an intermediate for pharmaceuticals and bioactive compounds. Its cyclic ketone structure with an aryl bromide moiety makes it valuable in cross-coupling reactions, such as Suzuki or Heck reactions, to build complex aromatic and heterocyclic systems. Commonly employed in the development of central nervous system agents and anti-inflammatory drugs due to its ability to mimic phenylcyclohexyl scaffolds. Also utilized in medicinal chemistry for structure-activity relationship (SAR) studies, where the bromine allows for further functionalization and the cyclobutanone provides conformational rigidity.