Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystals and advanced materials. Its brominated structure allows for cross-coupling reactions, such as Suzuki or Ullmann couplings, enabling the construction of complex aromatic systems. Commonly employed in the development of organic semiconductors, OLEDs, and specialty polymers due to its rigid terphenyl backbone and ability to promote π-conjugation. Also finds use in pharmaceutical research where extended aromatic frameworks are needed for structure-activity studies.