This chemical is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromo and chloro substituent on the phenyl ring, makes it suitable for further functionalization through coupling reactions, such as Suzuki or Heck reactions, which are pivotal in creating complex molecules. Additionally, it is employed in the development of compounds with potential biological activities, including anti-inflammatory and antimicrobial agents. Its acrylic acid moiety also allows for its use in polymer chemistry, where it can be incorporated into copolymers to modify material properties.