This chemical is primarily utilized in organic synthesis as a key intermediate in the production of various pharmaceutical compounds. Its structure, featuring a bromo, hydroxy, and methoxy substituent, makes it valuable for constructing complex molecules, particularly those with potential biological activity. It is often employed in the development of drugs targeting inflammation, cancer, and other diseases due to its ability to interact with specific biological pathways. Additionally, its trans-configuration enhances its stability and reactivity in synthetic processes, making it a preferred choice for creating precise and effective therapeutic agents.