Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and fine chemicals. Its structure allows for further functionalization through reactions at the carboxylic acid group and the double bond in the acrylic moiety. Commonly employed in cross-coupling reactions due to the presence of the bromine atom, enabling the formation of more complex aromatic systems. Also utilized in the development of UV-absorbing compounds and in the synthesis of specialty polymers where controlled reactivity and polarity are required.