Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. It serves as a building block in the formation of more complex molecules due to the reactivity of the ketone and bromine groups. Commonly employed in cross-coupling reactions, such as Suzuki or Heck reactions, to introduce aromatic components into target compounds. Also utilized in the synthesis of photoactive compounds and dyes, where the bromine atoms allow for further functionalization. Its structure supports use in heterocyclic synthesis, contributing to the development of bioactive molecules.