Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for the preparation of various active ingredients in drugs, including anticoagulants and anti-inflammatory agents. Commonly employed in the synthesis of heterocyclic compounds due to its reactive bromo and ketone functional groups. Also utilized in the manufacture of dyes and fragrances, where it contributes to the formation of complex aromatic structures. Its reactivity makes it valuable in alkylation and acylation reactions in research and industrial settings.