Used as a key intermediate in the synthesis of various pharmaceutical compounds, particularly in the development of chalcone-based derivatives with potential biological activities. Exhibits application in research for anticancer, anti-inflammatory, and antimicrobial agents due to its conjugated structure that supports interaction with biological targets. Also employed in the preparation of fluorescent probes and organic optoelectronic materials because of its strong electron-withdrawing and donor groups that enhance photophysical properties. Commonly utilized in Michael addition reactions and cyclization processes to build complex heterocyclic systems in medicinal chemistry.