Used as a key intermediate in organic synthesis, particularly in the preparation of chalcone derivatives which exhibit biological activities such as antimicrobial, anti-inflammatory, and anticancer properties. It serves as a building block in the development of pharmaceuticals and agrochemicals due to its reactive α,β-unsaturated ketone functionality. The compound is also employed in cross-coupling reactions, enabling the construction of complex aromatic systems for materials science and medicinal chemistry applications. Its conjugated structure makes it useful in studies involving Michael additions and cyclization reactions to form heterocyclic compounds.