Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. Commonly employed in the preparation of flavonoids and other biologically active compounds. Serves as a building block in the development of chalcone derivatives, which exhibit antimicrobial, anti-inflammatory, and anticancer properties. Also utilized in photochemical studies due to its conjugated enone structure that participates in cycloaddition reactions. Applied in material science for designing nonlinear optical materials.