Used as an intermediate in organic synthesis, particularly in the preparation of chalcone derivatives with biological activity. It serves as a building block for compounds studied for their antimicrobial, anti-inflammatory, and anticancer properties. Commonly employed in the development of novel pharmaceuticals and in structure-activity relationship (SAR) studies due to its α,β-unsaturated ketone functionality. Also utilized in the synthesis of heterocyclic compounds such as pyrazolines and flavonoids. Its conjugated system makes it suitable for research in photophysical properties and as a ligand in coordination chemistry.