Widely used in the fragrance industry, 2-Phenylethanol is a key ingredient in perfumes, soaps, and cosmetics due to its pleasant rose-like aroma. It provides a natural floral scent and is often found in rose-scented products. Its stability under various pH conditions makes it suitable for use in a wide range of personal care formulations. In addition to perfumery, it is used as a flavoring agent in food and beverages, contributing a sweet, floral note to products such as candies, desserts, and alcoholic drinks. It is considered safe for consumption in small quantities and is approved by food regulatory agencies. 2-Phenylethanol also exhibits mild antimicrobial properties, which makes it useful as a preservative in cosmetic and skincare products. It helps extend shelf life while simultaneously adding fragrance. Due to its natural occurrence in many essential oils and its biocompatibility, it is favored in natural and organic product formulations.