Widely used in the fragrance industry, 2-Phenylethanol is a key ingredient in perfumes, soaps, and cosmetics due to its pleasant rose-like aroma. It provides a natural floral scent and is often found in rose-scented products. Its stability and mild odor make it suitable for use in lotions, creams, and powders.

In addition to its use in fragrances, it serves as a flavoring agent in food products, imparting a floral or honey-like note to beverages, candies, and desserts. It is also used in the pharmaceutical industry as an antimicrobial preservative and as a solvent or intermediate in the synthesis of other chemicals.

Due to its low toxicity and natural occurrence in some essential oils, it is favored in natural and organic product formulations.