Widely used in skincare and haircare products due to its excellent moisturizing properties. It penetrates the skin and hair easily, where it is converted into pantothenic acid (vitamin B5), supporting natural repair and hydration processes. In cosmetics, it helps soothe irritation, reduce redness, and improve skin barrier function, making it common in after-sun products, lotions, and creams. For hair, it enhances shine, improves elasticity, and reduces breakage by binding moisture to the hair shaft. Frequently found in shampoos, conditioners, and leave-in treatments, especially for damaged or chemically treated hair. Also used in wound healing formulations for its role in tissue regeneration and anti-inflammatory effects.