Widely used in skincare and haircare products due to its excellent moisturizing properties. It penetrates the skin and hair easily, where it is converted into pantothenic acid (vitamin B5), supporting natural repair and hydration processes. In cosmetics, it helps soothe irritation, reduce redness, and improve skin barrier function, making it common in after-sun products, lotions, and creams for sensitive skin. For hair, it enhances shine, improves manageability, and strengthens hair shafts by binding moisture and reducing breakage. Frequently found in shampoos, conditioners, and leave-in treatments, especially those designed for damaged or dry hair. Also used in wound healing formulations for its role in tissue regeneration and anti-inflammatory effects.