Used primarily as an intermediate in the synthesis of UV-absorbing compounds, particularly in the production of sunscreens and cosmetic formulations. Its structure allows for the development of derivatives that absorb ultraviolet light, offering protection against skin damage. Also employed in the preparation of dyes and pigments due to its aromatic and functional group characteristics. Additionally, it serves as a building block in organic synthesis for pharmaceuticals and fine chemicals where a substituted benzoic acid moiety is required.