Used as a natural colorant in food products, enhancing the visual appeal of items like beverages, dairy, and snacks. It is also a key ingredient in dietary supplements, providing a source of vitamin A, which supports vision, immune function, and skin health. In cosmetics, it is added to formulations like creams and lotions for its antioxidant properties and to promote skin radiance. Additionally, it is utilized in animal feed to improve the coloration of poultry and fish, particularly in egg yolks and salmon flesh. Its role in health and wellness products is significant due to its ability to combat oxidative stress and support overall well-being.