β-Cryptoxanthin is widely used in the food and beverage industry as a natural colorant, providing a yellow to orange hue to products like juices, sauces, and dairy items. It is also incorporated into dietary supplements due to its provitamin A activity, supporting vision, immune function, and overall health. In the cosmetic industry, it is added to skincare products for its antioxidant properties, helping to protect the skin from oxidative stress and UV damage. Additionally, its potential role in promoting bone health and reducing inflammation has sparked interest in its use in nutraceuticals targeting joint and bone-related conditions.