CCG 50014 is primarily utilized in biochemical and pharmacological research as a selective modulator of G-protein coupled receptors (GPCRs). It is particularly effective in studying intracellular signaling pathways, helping researchers understand the mechanisms of various diseases. This compound is often employed in laboratory settings to investigate the effects of inhibiting or activating particular proteins, such as GPCRs, which can provide insights into potential therapeutic targets. Its application is crucial in the development of new drugs, especially in areas like oncology, neurology, and inflammation-related disorders, where precise modulation of cellular processes is essential. Additionally, CCG 50014 is used in high-throughput screening assays and biological activity tests to identify compounds with similar or enhanced properties, aiding in the discovery of novel treatments.