Used in research for its ability to activate adenylate cyclase, leading to increased levels of cyclic AMP (cAMP) in cells. This action makes it valuable in studying cellular signaling pathways, particularly those involved in metabolism, hormone regulation, and neurotransmission. It is also investigated for potential effects on fat metabolism and weight management due to its influence on lipolysis. Additionally, it serves as a reference compound in pharmacological studies exploring heart function, asthma, and glaucoma, where cAMP modulation plays a therapeutic role.