Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and agrochemicals due to the presence of both bromo and ketone functional groups. The bromine atom allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex organic molecules. The ketone group can undergo reduction, condensation, or nucleophilic addition, making it versatile for building carbon frameworks. It is also employed in the development of specialty chemicals, including fragrances and functional materials, where controlled molecular structure is essential.