Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of more complex molecules, especially in pharmaceuticals and agrochemicals. Its reactive bromine atom allows for coupling reactions, such as Suzuki or Heck reactions, enabling the formation of carbon-carbon bonds. The presence of the double bond offers additional functionalization opportunities, making it valuable in building molecular frameworks for bioactive compounds. It is also employed in research settings for the development of novel organic materials and specialty chemicals.