Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals, agrochemicals, and fine chemicals. Its reactive bromine functionality allows for coupling reactions, such as Suzuki or Grignard reactions, enabling the construction of more complex molecules. It is also employed in the synthesis of functionalized polymers and liquid crystals due to its aromatic and alkyl chain characteristics. Additionally, it finds use in research settings for introducing benzyl-like substituents in novel compounds.