Used primarily as a versatile intermediate in organic synthesis, this compound is valuable for constructing complex cyclic structures. The presence of two bromine atoms—one vinylic and one on a benzylic-like methylene—allows selective substitution reactions, enabling stepwise introduction of different functional groups. It is particularly useful in the preparation of substituted cyclohexanes and terpenoid-like frameworks found in natural products. Its reactivity supports applications in pharmaceutical research and development of bioactive molecules, where controlled carbon–carbon and carbon–heteroatom bond formation is required. Additionally, it serves in polymer chemistry as a cross-linking agent or monomer modifier due to its bifunctional reactivity.