Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and fine chemicals. Its bromine functionality allows for cross-coupling reactions, making it valuable in forming carbon-carbon bonds. It is also employed in the synthesis of functionalized polymers and ligands for catalysis. Due to the presence of the aromatic ring and alkyl bromide chain, it acts as a building block in the development of more complex molecules, including bioactive compounds and specialty materials.