Used as a key intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its dual functionality—bromide and alcohol groups—allows for selective reactions, enabling the construction of complex molecules. Commonly employed in the synthesis of beta-blockers and other bioactive compounds. Also utilized in polymer chemistry to introduce reactive sites for crosslinking or functionalization. Its allylic bromide moiety makes it valuable in nucleophilic substitution and coupling reactions.