Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its bromine substituents allow for cross-coupling reactions, enabling the construction of complex aromatic systems. The phenolic hydroxyl group and ester functionality make it suitable for derivatization in the development of bioactive molecules. It has also been explored in the synthesis of flame retardants due to the presence of bromine atoms, which can impart fire-resistant properties to materials. Additionally, it serves as a building block in the production of liquid crystals and functional polymers.