Used primarily as a key intermediate in Suzuki-Miyaura cross-coupling reactions for the synthesis of complex organic molecules, especially in pharmaceutical and agrochemical research. Its boronate ester group enables efficient carbon-carbon bond formation under mild conditions, making it valuable in the development of drug candidates and functional materials. The dimethylaminomethyl substituent enhances solubility and can act as a directing or activating group in further transformations. Commonly employed in late-stage functionalization due to its stability and reactivity profile.