Used as an intermediate in the synthesis of advanced organic materials, particularly in the production of liquid crystal compounds for display technologies. Its brominated aromatic structure makes it valuable in cross-coupling reactions, such as Suzuki and Ullmann reactions, enabling the construction of complex biaryl systems found in pharmaceuticals and agrochemicals. Also employed in the development of organic semiconductors and optoelectronic materials due to its ability to support extended π-conjugation when further functionalized.