Used as a key intermediate in organic synthesis, particularly in cross-coupling reactions for the construction of conjugated organic materials. It serves as a building block in the development of liquid crystals, organic semiconductors, and advanced polymers due to its rigid terphenyl backbone and reactive bromine sites. Its structure supports the formation of extended π-conjugated systems, making it valuable in materials science for optoelectronic devices such as OLEDs and OFETs. Also employed in the synthesis of ligands for catalytic applications.