Used primarily as an intermediate in the synthesis of liquid crystal materials for display technologies. Its structural features, including the cyano and dibromomethyl groups, allow for the development of compounds with stable mesophase behavior, making it valuable in the production of advanced liquid crystal formulations. It is also employed in organic electronic research, particularly in designing molecules with tailored electronic properties. Additionally, it serves as a building block in pharmaceutical research where biphenyl derivatives are needed for bioactive molecule development.